Brand Application - med-e-screen

April 2024 - Present

About

med-e-screen

THE TEAM BEHIND THIS PROJECT

Med-e-Screen is focused on making preventative healthcare more accessible through mobile screening solutions. Built around early detection and efficiency, the platform brings essential health services closer to communities, workplaces and individuals.

By combining technology with on-the-ground accessibility, Med-e-Screen simplifies the screening process while improving long term health outcomes. The system is designed to support both medical professionals and patients in a more proactive, data-driven way.

With increasing pressure on healthcare systems globally, Med-e-Screen positions early detection as a critical step in reducing risk, improving care and supporting long term wellbeing at scale, in every country.

DESIGN BRIEF

BEHANCE

We developed a clear and structured brand identity, UI/UX design, website, marketing and digital experience for Med-e-Screen, positioning the brand as modern, credible and easy to engage with. The focus was on clarity, trust and accessibility across both digital platforms and real world applications.

Project Wins

A clean, professional identity that builds immediate trust and clarity, without feeling entirely ‘healthcare’. The system simplifies complex medical information, making the service easy to understand and engage with across all touch points.

The launch on 01 May 2024 was strategically done on Worker’s Day in South Africa, largely targeted to the unemployed healthcare workers in the region. This launch brought in record numbers of applicants applying to be the first in line with the backpack.