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Madimbo
June 2025 - Present

About

Madimbo

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THE TEAM BEHIND THIS PROJECT

juran van der heeverjenirateagan randall
Madimbo is pioneering the blueprint for sustainable rural farming in Africa, creating socio-economic growth and impact. Rooted in stewardship, empowerment, and community upliftment, the initiative focuses on scalable models for rural farmers.
By providing rural farmers with knowledge, resources, and mentorship, Madimbo bridges generational and cultural gaps, empowering youth and unlocking Africa’s vast agricultural potential.
With over 60% of Africa’s population under 25 and youth unemployment at 62% in South Africa, Madimbo equips young farmers to lead in food security and economic development.

DESIGN BRIEF

BEHANCE
Performed a comprehensive brand audit of the brand’s historical 20 years existence. Then, developed a comprehensive brand guide, UX/UI design, and marketing assets, positioning them as leaders in sustainable rural farming and community upliftment.

Project Wins

Madimbo struggled in the past 20 years to maintain a cohesive brand across multiple communications. This is why we chose Madimbo’s identity to be bold, clear and easy to recognise. The visual system works seamlessly across digital and physical spaces, keeping the brand consistent as it grows. It balances cultural relevance with a modern feel, creating a strong foundation for long term impact and scalability. The client was wholeheartedly happy and impressed with finally having a brand that can be applied in many various settings, including packaging design and out-of-home advertising.
madimbo honeymadimbo business cardsmadimbo productmadimbo farm
BEHANCE

Brands We Have Served

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Jar of Madimbo raw honey 50ml on pieces of textured wood against a pale yellow background.Colorful MADIMBO and GENE LIKHANYA business cards scattered with a pen on a light blue background.typography madimbo
medescreen backpackmedescreen business cardsmedescreen lanyard
aweh brandaweh symbolsTwo green business cards with 'AWEH' text placed on a dark green leaf on a white background.
fafa brand typofafa wavefafa app
aitsa awardsaitsa awards red plattersRed sand dune landscape under a fiery red sky, evoking a dramatic desert scene.
phyla brandingphyla pink flowersphyla honey comb
mcvdb brandingmcvdb business cardsmcvdb laptop
authentic brandaythentic graphicsauthentic app
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