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October 2024

About

fafa

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THE TEAM BEHIND THIS PROJECT

juran van der heeverjenirajaco
FAFA is a by Africans, for Africans musician-first platform that exists to help rewrite the narrative of the struggling artist. Created by an influential musician, it provides the tools for every musician to succeed in today’s music landscape. Designed to stand out in a saturated space, FAFA captures the energy, emotion and individuality of emerging artists.
Rooted in self-expression and storytelling, FAFA desires to give opportunity to those who are serious about music. The roadmap for the artist is laid out from A-Z ensuring a holistic solution to those wanting to make it big in the industry.creates a visual language that feels raw yet intentional. The identity reflects movement, sound and culture, allowing it to connect with a new generation of creatives.
Built to live across digital and physical platforms, FAFA ultimately supports artists in shaping their voice and amplifying their presence.

DESIGN BRIEF

BEHANCE
We developed a dynamic brand identity and visual system for FAFA, positioning the brand as bold, expressive and culturally relevant. The focus was on creating a flexible system that could adapt across music, digital platforms and live environments while maintaining a strong and recognisable identity.
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Project Wins

FAFA is a bold, expressive brand built around music, creativity and artistic identity. Designed to stand out in a saturated space, the brand captures the energy, emotion and individuality of emerging artists.

Rooted in self-expression and storytelling, FAFA creates a visual language that feels raw yet intentional. The identity reflects movement, sound and culture, allowing it to connect with a new generation of creatives.
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Built to live across digital and physical platforms, the brand supports artists in shaping their voice and amplifying their presence.
fafa-brandfafa-brandfafa-brandfafa-brand
BEHANCE

Brands We Have Served

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aweh brandaweh symbolsTwo green business cards with 'AWEH' text placed on a dark green leaf on a white background.
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aitsa awardsaitsa awards red plattersRed sand dune landscape under a fiery red sky, evoking a dramatic desert scene.
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authentic brandaythentic graphicsauthentic app
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